Focus isn’t easy.
As an entrepreneur, you have a natural urge tugging you toward the next shiny business idea. While your
entrepreneurial spirit is excellent, however, and sure to bring you rewards later, you must first focus on the business you’ve already started.
Lack of focus can cause you to lose opportunities – it could even be the demise of your budding business.
So if you find yourself daydreaming about better ideas or jumping from business to business, now is the time to regain your tunnel vision.
The Hard-and-Fast Facts: A Motivator to Keep on Point
Entrepreneurs are critical to the success of today’s economy.
As an entrepreneur, you’re adding to the national income, stabilizing the job market, and adding healthy competition. Furthermore, the Small Business Association says that 99.7% of U.S. employers are small businesses and in 2010, there were 27.9 million small businesses, with 18,000 of them having more than 500 employees.
The survival rate for new small businesses can be discouraging, though – 50% fail in the first five years, and only one-third make it for ten years.
To beat the odds, you need laser focus.
Essential Business Problem Solving: Start with Developing Serious Tunnel Vision
Ready to develop a tunnel vision that keeps you motivated, on track, and successful? Utilize these three tools:
1. Visualize the Future
The term “visualize” might make you feel as though you’re attending a life improvement seminar, but the idea holds value.
Visualize your objectives in the distance ahead of you. Give yourself attainable goals to move toward – the larger office in the corner, the big, cushy retirement, or whatever makes you stay on top of the business you’re already in.
2. Deploy the 'One Thing Principle'
There’s always one thing – and if you have to create a to-do list to tackle it or devote an entire week to the ‘one thing,’ do it. Stay on the one thing and consider anything that doesn’t contribute to it useless.
3. Stop Second Guessing and Time Wasting
Once you have a strategy, move forward with it. Don't second guess your line of attack and don't deviate from the strategy. Don't shift markets, don't add features to products in development, and don't consider another strategy until you're positive the one you made is going to fail. All the switching back and forth wastes valuable time.
Now is the Time to Deploy Your Entrepreneur Tunnel Vision
Now you know you need just one thing to focus on each day and that you should only perform tasks that take you to that one thing. Stop second guessing and wasting time on ideas and you’ll spend more time on actions rather than reactions.
When you visualize the one thing, move toward it, and only do steps to achieve it, you will regain your focus and ultimately find success